About us
Problem and opportunity
Giving Sheep Wool a New Life
Sheep are awesome. They munch on grass, grow themselves a warm coat, and once a year—free haircut! But what happens to all that wool? In Estonia, up to 90% of it goes to waste—buried, burned, or just forgotten.
So we thought: What if wool could do more? Turns out, it can! It’s a natural fertilizer, moisture-retainer, and slug repellent—all in one. Instead of letting this incredible material go to waste, we put it to work in gardens.
The journey to the product
How Did Mää Start?
We don’t like waste, unnecessary additives, or pointless transport. That’s why:
- We keep it natural – no weird chemicals, just pure wool doing its thing.
- We process wool close to where it’s sheared – less transport, more sustainability.
- We make wool multitask – because why shouldn’t it?
Our wool pellets feed the soil and keep slugs away. Our garden felt blocks weeds, holds moisture, and naturally breaks down over time. And the best part? Seeing gardeners get excited about using wool in their soil. That’s what keeps us going!
Future
What’s Next?
We love to experiment. That’s why we’re working with the Estonian University of Life Sciences to explore all the possibilities of wool. We also have our own test garden, where we make sure our products actually work in real conditions.
Sheep don’t overthink things. And now, neither do you—just sprinkle some wool in your garden and let nature do the rest.